According to Whirlpool Corporation research*:

Twenty-seven percent of consumers clean out the refrigerator before going grocery shopping

In order to make room for items just purchased at the grocery store:
 

- 62% of consumers will reorganize the refrigerator

- 39% will throw things out

- 27% will make room my shoving everything in and not worrying about organization

Men ages 45-54 get just a beverage out of the fridge more than half of the time compared to other men surveyed.

The majority of consumers (60%) said, when they go to the refrigerator, they are opening it about half of the time or more to get a beverage.

 

* Proprietary Whirlpool Refrigerator Habits, Practices and Needs Study (2005)

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