According to Whirlpool Corporation research*:
Twenty-seven percent of consumers clean out the refrigerator before going grocery shopping
In order to make room for items just purchased at the grocery store:
- 62% of consumers will reorganize the refrigerator
- 39% will throw things out
- 27% will make room my shoving everything in and not worrying about organization
Men ages 45-54 get just a beverage out of the fridge more than half of the time compared to other men surveyed.
The majority of consumers (60%) said, when they go to the refrigerator, they are opening it about half of the time or more to get a beverage.
* Proprietary Whirlpool Refrigerator Habits, Practices and Needs Study (2005)