According to Whirlpool Corporation research. Seventy-five percent of consumers believe that “cleaning the refrigerator” simply means throwing things out.

A Whirlpool Corporation survey conducted online by Harris Interactive® in 2009 also revealed:

- That the majority of adults (70%) also said they give their major appliances a good cleaning more than once a year.
- Regionally, consumers in the Northeast (31%) and in the South (25%) are more likely to clean their major appliances once every 2-5 months.
- Consumers in the Midwest say they clean their appliances once every 6-11 months (27%), while consumers in the West said they clean their major appliances once a year or less (29%).
- Consumers who are married are more likely to clean their major appliances once every 2-5 months (29%) than their single/never married counterparts who say they clean their major appliances once a year or less (29%).

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